AI Chat Agents
An agent trained on your business that answers customers, captures leads, and hands off to your team. Runs on the φ Agent Engine.
φ
The Phi Standard
Custom AI software, built for how your business actually runs.
We design, build, and install AI agents, automations, and software for operators. Then it learns from every correction your team makes.
Intelligence, compounded.
0·1·1·2·3·5·8·13·21·34·55·89·144...
What We Build
Software that does real work. Built around you.
Custom AI Software
Internal tools, portals, dashboards, and command centers built around your data and your workflow. You own it.
Automations and Integrations
Connect the systems you already pay for: CRM, email, scheduling, accounting, ads. The busywork runs itself.
AI Implementation
We find where AI pays off in your operation, install it, train your team, and keep it running.
Every build runs on the φ engine, so it gets better the longer you use it.
New · φ Agent Engine
A chat agent on your website. Free for 30 days. Proven with your own numbers.
We build a chat agent trained on your website, services, and FAQs. You test it on a branded demo page. Then we install it on your real site for a free 30 day pilot, and at day 30 you get a report built from our own tracking, not guesses.
- 1
We research your businessYour website, services, socials and FAQs.
- 2
We build your agentTrained on your business, styled in your brand.
- 3
You test the demoA branded page with your agent on it. Tell us what to fix.
- 4
We install itOne line of code on your site. We work with your web person.
- 5
Free 30 day pilotEvery visit, chat and lead is tracked.
- 6
You decideKeep it on a monthly plan, or we uninstall it. No harm done.
The Work
Built and running.
Real systems for real operators. Client names are private; the results are not.
Our own companies and products
Live
BraveHart Development
Our hospitality development company and 17-location franchise portfolio.
What we built
- A secure investor portal where Hawaiian Bros investors sign in to see financials, quarterly updates and investment documents
- An AI assistant inside the portal that answers investor questions from the latest owner update, with compliance guardrails
- A custom investor CRM that tracks every investor from first contact to funded
- One website for the whole portfolio, plus an AI catering agent
Results
17 locations on one siteInvestor portal liveAI assistant live
Live
Crop Yield
Our grain marketing app for corn and soybean farmers.
What we built
- Save your break-even and see your margin against today's reference price
- USDA Iowa regional cash bids updated every weekday
- Log sales and set price alerts, delivered by text on Pro
Results
Live since July 2026Paid plans from $9 a monthDaily USDA cash bids
Live
BuildMySheet
Our AI spreadsheet builder.
What we built
- Describe the spreadsheet you need and get a finished, formatted Excel file
- Multi-tab workbooks with working formulas and charts, recalculated before you download
- A production pipeline that renders and checks every file before it is delivered
Results
Under 30 secondsNo formulas requiredLive since July 2026
Live
The Manual Store
Our online store for equipment manuals.
What we built
- A Manual Finder across the full catalog
- An AI sales assistant
- Automated store operations
Results
21,736 manuals searchable128 brands
Live
Vaunt
Our done-for-you social media product for small businesses.
What we built
- One idea becomes a full week of on-brand posts across every channel, researched, written, designed and ready to publish.
Results
1 idea → a full week of postsEvery channel
Client work
Storage rental platform
Live
Storage rental platform
A central Iowa self-storage operator, moving off rented software onto a platform it owns.
What we built
- Rental software where a customer picks a unit, signs the lease, pays and sets up autopay online with no staff involved
- A tenant portal, an operator console, a billing engine with autopay and late fees, and a separate payment account for each location
- Location websites with waitlists and deposits, and a phone line that texts every caller back
Results
$440K to $940K estimated replacement value$21K to $33K a year kept vs. the old software (projected, five locations)9 to 14 month payback3,956 automated tests
Sales and lead engine
Live
Sales and lead engine
A medical imaging software company that sells to clinics through a field sales rep.
What we built
- A lead-sourcing tool that finds and scores prospects for the rep
- Ad and website leads flowing into Salesforce automatically, deduped and assigned the same day
- A call sheet that logs calls and demos back to Salesforce, plus a cleaned-up ads program
Results
2x demos booked5x demos in the target segment418 lost leads recoveredabout $19K a year in savings set up
AI research assistant for a reference book
Live
AI research assistant for a reference book
A research assistant for a 1,000 page medical and legal reference book, used by experts preparing reports and testimony.
What we built
- Every answer is drawn only from the book and cited to the exact pages. A page the system did not read cannot appear in an answer, so invented citations are blocked by design, not by instruction
- 1,698 expert-witness questions and answers from the book, returned word for word, never rewritten
- Buying the book unlocks access automatically, refunds revoke it, and the manuscript can never be downloaded
- An author command center where his rulings become permanent rules with no developer involved
Results
3,392 study citations verified across 513 pages934 references looked up, never generated411 release checks before every updateAbout 3 cents a question
Real estate and rental marketplace
Live
Real estate and rental marketplace
A rural Iowa brokerage covering real estate, appraisals, insurance and rentals, plus a separate rental brand.
What we built
- A rebuilt brokerage site on a licensed MLS feed that refreshes every 30 minutes
- A rental site with search, an online application with an instant income pre-check, rental alerts and renter's insurance requests
- A back office where staff manage listings, applications and leads
Results
9 → 200+ pages Google can find0 → 153 listings with their own page0 → 36 town pages
Insurance and real estate website
Live
Insurance and real estate website
An independent insurance agency and real estate office.
What we built
- Live MLS listings on the agency's own web address, with a page for every town it serves
- A quote starter for every insurance line and an online rental application that follows the office's process
- Every form routed straight to the right person, and every old web address redirected
Results
2 legacy vendors replacedEvery lead routed to the right person
HUB 712
Live
HUB 712
West Central Iowa's small business center in Carroll, serving 13 communities.
See the story →What we built
- A page for each community it serves
- A client portal for sign-ups and room requests
- A back office the staff run themselves
Results
13 community pagesStaff-run back office
Also built: Oakbridge (ours): an AI command center for community banks, built for regulated environments, ready to deploy.
How We Work
No shortcuts. Every step earned.
- 01
Map
A working session to find where AI saves you time or makes you money, with the cost and value of each.
- 02
Build
Production grade from day one: access control, error handling, monitoring, documentation.
- 03
Prove
Pilots and reports that show real results before you commit.
- 04
Operate
We keep it running and improving. You own everything.
Who We Build For
Operators with real stakes.
Don't see yours? Same engine, different dials. Tell us what you run.
0 1 1 2 3 5 8 13 21 34 55 89 144 233 377 610 987 1597 2584 4181 67650 1 1 2 3 5 8 13 21 34 55 89 144 233 377 610 987 1597 2584 4181 6765
Why It Gets Better
Each number is the sum of the two before it. There are no shortcuts.
The Fibonacci sequence, 0, 1, 1, 2, 3, 5, 8, 13, 21, 34, 55, 89, 144, is nature's blueprint for compounding intelligence. Every number depends on the work that came before it.
Every pair of consecutive numbers converges toward the same ratio: 1.618..., the golden ratio. This number is called Phi (φ).
That's how everything we build works. Every correction your team makes is a Fibonacci number. Small at first. But each one adds to the ones before it. The gains are patient. Then they're unstoppable.
φ scores every output, and the confidence floor rises every month.
Month 1
1
First Drafts
Phi learns your data and domain while your team reviews every answer.
Month 3
8
Your Voice
Approved examples teach Phi your organization's voice and reduce editing.
Month 6
55
Autopilot
Routine work runs on its own while uncertain cases go to your team.
Month 12
377
Institutional Memory
A year of corrections becomes knowledge that stays with your organization.
Under Every Build
Built for organizations that can't afford to be wrong.
Six pillars. One engine. Every deployment.
01
It learns from your team
Every approval and correction makes the next answer better.
02
It knows when it's sure
Routine work runs on its own, anything uncertain goes to a person.
03
It answers from your knowledge
Your documents and approved work, not the internet.
04
Every action is logged
You can always see what it did and who changed what.
05
Your data stays yours
Each client is walled off from every other client.
06
It stays current
It watches for changes in your industry's rules.
φ
"There is no fast pass to the front of the line. No silver bullet that lets you skip the steps. The Fibonacci sequence taught me this: every step forward must be earned from the two that came before it. That compounding, that patience, that repetition: that's how I built φ. And it's why φ works."
Dave Pedelty, Founder of The φ Standard™
25 years running operations. Now building the AI systems he wished he'd had.
Meet Dave →Built on operating experience
25
Years running P&Ls
17
Locations operated
400+
Teammates
2
COO seats
Your data, protected. Your code, owned.
SUPABASEROW-LEVEL SECURITYAUDIT TRAILYOU OWN THE CODE
φ
The sequence starts with you.
Tell us what you want to build. We reply within 24 hours.